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Kelley Walkup Celebrates 25 Years in Trucking

Conversion Interactive Agency’s President and CEO Kelley Walkup celebrates 25 years in the trucking industry as her company continues the legacy she has created of innovation in driver recruiting and retention.

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Keeping Drivers in the Facebook Platform is Paying Off

Social media users tend to want to stay in their social media platform of choice. As a result, we’ve adjusted our social media advertising strategy.

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Conversion Employee Profiles - Sydney Eddy

Copywriters are a rare breed, and Sydney Eddy is no different.

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Google for Jobs Sparks a Strategy Shift

Late last month, Google for Jobs rolled out as a new feature within the search engine specifically for job searches. What does that mean for carriers?

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Brad Holthaus Joins Advertising Agency as Executive VP of Sales

Holthaus is focused on helping carriers facing driver recruiting, retention & training challenges

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